Insights

Ideas on building software that lasts.

Practical, no-fluff writing on engineering, AI and the cloud - drawn from real projects, not theory. 13 field guides and counting.

Latest articles

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AI · 6 min read

Adding AI to an existing product without breaking it

A practical playbook for shipping LLM features that are useful, safe and cost-aware.

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Cloud · 8 min read

Cutting your AWS bill without cutting performance

The cloud-cost levers that actually move the needle for growing SaaS teams.

>_ mvp>_ mvp
Engineering · 5 min read

How we ship MVPs in weeks, not months

The scoping decisions that keep an MVP small, fast and genuinely validating.

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AI · 7 min read

RAG in production: what actually matters

Chunking, retrieval quality and evaluation.

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Architecture · 6 min read

Choosing Rails vs. Laravel vs. Node in 2026

An honest, project-driven take on picking a backend you won't regret.

#sec#sec
Security · 5 min read

Security basics every web app should ship with

The handful of defaults that prevent the most common (and costly) breaches.

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AI · 7 min read

A practical Claude API integration playbook

Structure, tools, streaming and cost control.

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Mobile · 6 min read

React Native vs. Flutter: how we actually choose

Both are production-grade. The right pick depends on your team, your UI ambitions and your existing stack.

$ ship$ ship
DevOps · 6 min read

Zero-downtime deployments, explained simply

Blue-green, rolling and canary releases.

{saas}{saas}
Architecture · 7 min read

Multi-tenancy patterns for SaaS, from first tenant to thousands

Shared schema, schema-per-tenant or database-per-tenant? A working guide to the trade-offs, with a migration path..

#rank#rank
SEO · 6 min read

Technical SEO for developers: the parts that actually rank

Core Web Vitals, crawlability, structured data and rendering.

[obs][obs]
DevOps · 5 min read

Monitoring that actually wakes you up (and only then)

Alert on symptoms, not causes. A small, honest observability setup for products that can't afford a platform team..

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Engineering · 7 min read

Modernising a legacy app without the big rewrite

The strangler-fig approach in practice: how to renovate a running system while it keeps earning money..

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